Use existing research
Posted by PRO Tue, 16 Jan 2007 20:22:00 GMT
Listen, listen and listen. That’s it, in a nutshell. Your past customers want you to listen, and your future customers want you to listen. They want you to tune in and hear what is on their minds.
There are a number of ways in which you can listen to what consumers are saying. Review the survey results from NAR, CAR, PRO and leading consultants.
There is a wealth of research available on what buyers and sellers have been saying. Take advantage of the work that has been done and make this your starting point.